After years of teaming up with sportswear giant Puma, Virat Kohli has finally closed that chapter. Yep, the partnership is officially over. Puma confirmed the news, saying they had a great run with Virat—full of epic campaigns and game-changing product launches. They also wished him the best for whatever’s next, while making it clear they’re now focusing on supporting up-and-coming athletes across India.
So, where is Kohli headed now? Well, according to reports, he’s making a bold move by joining a rising sportswear brand called Agilitas. And get this—Agilitas isn’t just any brand. It was started in 2023 by Abhishek Ganguly, the same guy who once ran Puma India and Southeast Asia. The company has already made some big plays, like grabbing the long-term license rights for the Italian sports brand Lotto in countries like India, Australia, and South Africa. Word is, Kohli isn’t just planning to endorse Agilitas—he might actually invest in it. And with the IPL in full swing, an official announcement could be just around the corner.
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Meanwhile, Kohli’s been sharing his thoughts on how the IPL has shaped his approach to T20 cricket. Speaking on ‘18 Calling 18’ on JioHotstar, he opened up about how the tournament’s structure has kept him on his toes. He explained that the constantly shifting points table brings its own kind of pressure—whether it’s trying to stay on top, fight your way back from the bottom, or scramble for a playoff spot in the middle. It’s a grind that forces players to stay sharp and level up constantly.
“The IPL pushes you in ways no other format does,” Kohli said. “It’s not a quick series. It goes on for weeks, and every game can change the entire picture. That keeps you mentally on edge and constantly adapting. It’s made me a better T20 player over the years.”
So between leaving a big brand, possibly backing a new one, and continuing to grow on the field, Kohli is clearly entering a fresh phase—both in sports and in business.
