NB Prime (https://nbprime.com/), is firmly committed to journalistic integrity and accuracy. This Fact-Checking Policy outlines our efforts to ensure the reliability and credibility of the content we publish.
Commitment to Due Accuracy
At NB Prime, our readers’ trust is our highest priority. We aim to maintain this trust through accurate, fair, and balanced reporting. Accuracy, for us, means content that is not only correct in detail but also presented in context, reflecting the essence of the story.
We take into account the subject matter, the nature of the information, and the expectations of our audience when ensuring accuracy. Whether we’re covering light-hearted features or investigative stories, we approach each with the same core principle: truth matters.
Our Accuracy Protocols:
- We rely on credible, verifiable sources and corroborated evidence for all content.
- When direct sources are unavailable, we clearly attribute the origin of the information.
- Claims, especially from public authorities or sources with potential bias, are verified independently and qualified when necessary.
- In case of factual errors, we act swiftly to correct and update the content, while informing our readers of such changes transparently.
Internal Fact-Checking Process
All stories undergo multiple layers of scrutiny before publication:
- Journalists are trained and expected to verify all facts before submission.
- Editors review each story, assessing its accuracy based on topic complexity, urgency, and sensitivity.
- For allegations or controversial subjects, we seek comments from all relevant parties and publish their responses fairly.
Information Sourcing Guidelines
To ensure the highest degree of accuracy:
- We aim to verify information with at least two independent sources.
- If only one source is available, its reliability is thoroughly evaluated and supported with additional evidence.
- Documentary proof is prioritized over verbal claims.
- For survey-based stories, we disclose methodology and interpretation clearly.
- When using anonymous sources, we explain the reasoning and provide as much context as possible for transparency.
Dealing With User-Generated Content
User-submitted content is handled with great care:
- We verify authenticity before publication and clearly label such content.
- Content from lobby groups or individuals with a vested interest is scrutinized for bias.
- We remain cautious when using content from social media, distinguishing fact from rumor.
- When using online material, we verify the source and origin of the data.
Anonymous Sources & Off-the-Record Conversations
- When dealing with sensitive topics, we respect confidentiality while striving to provide transparency to our readers.
- We ensure clarity with sources on terms like “off the record” and “on background” to avoid misinterpretation.
- Senior editorial staff are always available to assist in decision-making in complex or uncertain situations.
Right to Respond
- Individuals and organizations featured in potentially negative stories are always given the opportunity to respond.
- If responses are not received, we clearly state the efforts made to obtain them.
Corrections and Reader Feedback
We welcome our readers’ input in maintaining the accuracy of our content. If you believe we’ve published incorrect or misleading information, please contact us at:
For more details, refer to our Corrections Policy.